Why most small business websites fail before a customer contacts you
The handful of avoidable mistakes that lose enquiries before a visitor ever picks up the phone.
They’re slow or broken on mobile
If your site is hard to use on a phone, you’ve lost most visitors before they read a word. Mobile-first isn’t optional.
Visitors can’t tell what you do
Clever taglines lose to clarity. Say what you do, who it’s for, and where — in the first viewport.
There’s no obvious next step
Every page needs a clear path to enquire. If people have to hunt for your phone number, they won’t.
Stale or missing details
Wrong hours, an old phone number, or a service you no longer offer quietly kills trust.
Want a site that avoids all of this? See recent websites.