What should a service business website include?
A practical checklist of the pages and features a service business actually needs — and what it can skip.
The core pages
- Home — what you do, where, and why choose you
- Services — with individual pages for each main service
- About — the trust page: who you are, credentials, proof
- Reviews / gallery — real work and real words
- Contact — every enquiry path, made obvious
The features that convert
- Tap-to-call and enquiry forms
- Clear service areas
- Trust signals: licences, insurance, reviews
- Fast, mobile-first pages
What you can skip
You rarely need a complex booking system or an online store to win service work. If you do, that’s a bigger project.
Start your website and we’ll structure all of this around your business.