Website redesign checklist for a small business
A practical checklist for rebuilding a small business website without losing what's working — or your search rankings.
Before you start
- List what’s working and what isn’t on the current site
- Note the pages and URLs that already get traffic
- Gather your logo, photos and any current copy
What a good rebuild keeps
- Your existing domain and any earned search equity (with proper redirects)
- The content that already brings in enquiries
- A clear, mobile-first structure
What to fix
- Slow load times and anything broken on mobile
- Unclear messaging — say what you do, where, and the next step
- Buried contact details and weak enquiry paths
Don’t forget
- Redirects from old URLs to new ones
- Updated business details everywhere
- Clean technical SEO foundations
A rebuild is one of the most common reasons businesses come to us. Start your website and we’ll handle the redirects and launch details for you.