Why Instagram is not a website strategy
Social media is a great front door, but it isn't a website. Here's what you actually own — and what you don't.
You don’t own your audience on social
Followers, reach and even your account can change overnight at the platform’s discretion. A website is the one place online you actually own and control.
What a website does that social can’t
- Shows up when someone searches for what you do
- Presents your services and proof properly, in your order
- Captures enquiries directly, on your terms
- Builds trust with a professional, permanent home
Use both — but anchor on your site
Social is a brilliant front door. Your website is the house. Point your social profiles at a site that’s built to convert the visitors they send.