Google Business Profile: what it is and why it matters
What a Google Business Profile actually does for a local business, and why getting it right matters as much as your website.
What a Google Business Profile is
Your Google Business Profile is the listing that shows up in Google Maps and the local results — your name, hours, phone, photos, reviews and service areas. For many local businesses it’s the first thing a customer sees, often before your website.
Why it matters
- It’s where local customers find your phone number and directions
- Reviews here carry real weight in a buying decision
- Wrong or missing details quietly cost you calls
Getting it right
- Claim or clean up the listing so there are no duplicates
- Make sure categories, hours and service areas are correct
- Connect it to your website
- Keep photos and services current
We set this up or clean it up as a $150 one-off, and align it with your website’s local SEO foundations.
Start your website and we’ll sort your Google presence at the same time.